01
Audit
We test how your business appears across commercially valuable AI searches and compare you with your competitors.
AI Search Optimisation
Get found when your customers ask AI.
SearchSignal helps businesses improve their visibility across ChatGPT, Gemini, Perplexity and the new generation of AI search.
ChatGPTGeminiPerplexityAI Search
Ask
Who is the best roofing company in Bromley?
Based on reviews, local coverage and specialisms, these companies stand out:
- 1Kentwell RoofingFlat roofing specialists · 4.9★ · Bromley & Beckenham
- 2Ravensbourne RooflinePitched roofs and full re-roofs · Established 2004
- 3Southside Roofing Co.Emergency repairs · Insurance work · BR postcodes
- 4Your business?
Would your company be one of them?
The shift
Search is changing.
For years, businesses have invested in SEO to appear when customers search Google. But customers are increasingly asking AI:
- “Who is the best accountant near me?”
- “Recommend a conveyancer in Greenwich.”
- “Who can repair my roof in Bromley?”
- “Which property management company should I use?”
If AI doesn’t understand who you are, what you do and where you operate, your competitors may be recommended instead.
Being visible on Google doesn’t automatically mean you’re visible in AI search.
How it works
A straightforward way to become visible in AI search.
Three stages, in order. You can stop after the first one.
02
Optimise
We improve the technical, content, local and authority signals that help AI platforms understand your business.
03
Monitor
We continuously measure mentions, citations, competitors and AI-driven traffic.
AuditOptimiseMonitorImprove
The starting point
Find out what AI says about your business.
A one-off, fixed-price diagnostic. We run the searches your customers are already running, record what AI actually says, and show you exactly where you stand.
What’s included
- 20–30 commercially relevant AI searches
- ChatGPT visibility testing
- Gemini / AI-search testing where appropriate
- Competitor comparison
- AI Visibility Score
- Searches where the business is missing
- Businesses being recommended instead
- Sources AI platforms appear to rely on
- Website and entity review
- Key content gaps
- Prioritised optimisation recommendations
AI Visibility Audit
£295one-off · fixed price
Start My AI Visibility AuditDelivered within 5 working days
No long-term contract required.
We report what AI platforms currently say about your business. We improve the signals behind those answers — we don’t guarantee rankings or recommendations.
Pricing
Start small. Scale when it’s working.
Most businesses begin with the audit. Everything after that is optional.
AI Visibility Audit
Start here£295one-off
Discover where your business currently appears and what needs improving.
- 20–30 AI searches tested
- AI Visibility Score
- Competitor comparison
- Prioritised recommendations
AI Search Optimisation
From £1,500project
We implement the changes required to strengthen your presence across AI search.
- Website optimisation
- AI-friendly service content
- Location optimisation
- Entity optimisation
- Structured business information
- Technical improvements
- Authority/citation strategy
AI Visibility Management
£395per month
Ongoing monitoring and optimisation.
- Monthly AI visibility testing
- Competitor monitoring
- New search opportunities
- Visibility reporting
- Ongoing optimisation recommendations
All prices exclude VAT. Optimisation is quoted after the audit, once the scope is clear.
What we actually optimise
Six signals that decide whether AI can recommend you.
No black box. These are the specific areas we test, improve and re-test.
AI Discoverability
Help AI platforms clearly identify your company and services.
Local Visibility
Strengthen the connection between your services and the locations you serve.
AI-Friendly Content
Create content that directly answers the questions prospective customers are asking.
Entity Authority
Improve consistency and credibility across your website and trusted external sources.
Technical Accessibility
Ensure AI search crawlers can properly access and understand important website content.
Competitive Intelligence
Analyse which competitors are being surfaced and why.
Who it’s for
Built for businesses where every new customer matters.
High-value, considered purchases — the kind of service people research before they call.
Estate Agents
Property Managers
Roofers
Drainage Companies
Maintenance Companies
Accountants
Mortgage Brokers
Conveyancers & Solicitors
Financial Advisers
If customers search for your service before choosing a provider, AI visibility matters.
Example visibility report
You’ll see exactly where you stand — and who’s standing there instead.
Every audit is delivered as a plain-English report. This is what the summary page looks like.
AI Visibility Report
Example Ltd · Roofing · Bromley
38%
AI Visibility Score
A weighted measure of how often, how prominently and how accurately the business appears across the prompts tested.
Prompts tested
30
Commercially relevant searches
Business appeared
11
Named in the AI answer
Top-three recommendations
5
Listed in the leading options
Competitor leader
21
Appearances by one competitor
Appearances across 30 prompts
Competitor A
21
Competitor B
17
Your business
11
Competitor C
9
Blue bar shows the audited business.
Opportunity
19searches where competitors appear but you don’t
Sources AI appears to rely on
- Google Business Profile
- Checkatrade
- Your website
- Local directories
The difference
Two ways your customers now search.
Traditional SEO
Customer searches
“roofer Bromley”
Google returns a list of links.
Ten blue links, ads and a map pack. The customer chooses who to click.
AI Search
Customer asks
“Can you recommend a reliable roofer in Bromley who specialises in flat roofs?”
AI may recommend a small number of companies directly.
One answer, a short shortlist, and far fewer places to be seen.
Being part of the answer may become just as important as being on page one.
FAQ
Straight answers.
What we can influence, what we can’t, and how the work runs.
Can you guarantee we’ll rank #1 on ChatGPT?
No. AI-generated results can vary by query, user, location and platform. We focus on improving the signals that make your business easier for AI systems to discover, understand and cite.
Is this the same as SEO?
There is overlap, but AI search introduces different behaviour. Traditional SEO focuses heavily on search-engine result pages; AI Search Optimisation focuses on helping AI systems understand what your business is, what it does, where it operates and why it should be included in an answer. Strong SEO helps, but it isn’t sufficient on its own.
How long does the audit take?
We typically deliver the AI Visibility Audit within five working days of receiving your business details and competitor list.
Do we need to change our website?
Usually, yes — but the changes are often smaller than expected. The audit gives you a prioritised list, and you can implement it yourself, ask your existing web team to, or have us do it.
Which platforms do you test?
ChatGPT is always included. We also test Gemini, Perplexity and other AI answer platforms where they are relevant to your market and customers.
Can you work alongside our existing SEO agency?
Yes. We work with in-house teams and incumbent agencies regularly. The audit is deliberately written so that another team can act on it without us.
How quickly might we see a difference?
It varies. Some signals are picked up within weeks; others depend on external sources updating and on how frequently platforms refresh their knowledge. We report on movement monthly rather than promising a timeline.
Is there a contract?
The audit is a one-off with no ongoing commitment. Visibility Management is monthly and can be cancelled with 30 days’ notice.
Get started
If someone asks ChatGPT to recommend a company like yours, does your business appear?
Find out in five working days. One fixed price, no contract, and a clear list of what to fix first.
- Fixed £295 — no retainer required
- Delivered in 5 working days
- Written so any team can act on it
Prefer email? hello@searchsignal.co.uk